Toolio Built Niche, High-Impact Teams

Case Study: Toolio

  • 20 hires made across revenue, product-facing, and customer teams

  • highly specialized sourcing merchandise planning talent from retail & retail tech

  • on demand partnership able to scale hiring up or down as needed

Quick Facts

Company: Toolio

Industry: Retail Technology / SaaS

Hiring Scope: U.S. + Europe

Partnership Model: Flexible Embedded Recruiting

Engagement: Ongoing, on-demand

Investors: Founder Collective, Max Ventures, Jump Capital, Rho Capital Partners, Notation Capital

Stage: Series A

20 Hires Made: BDR (3x), Customer Success Manager, Customer Support Specialist, Director of Delivery (2x), Director of Demand Gen, Implementation Specialist (4x), Sr. Data Scientist, Sr. Software Engineer and Solutions Consultant (6x)

Hiring for Toolio’s Fluctuating and Fast-Moving Team

Toolio’s hiring needs were highly specialized. Many roles required deep merchandise planning experience, often from either retail technology companies or large retailers making the talent pool narrow and competitive.

At the same time, hiring volume fluctuated. Toolio needed a recruiting firm who could move quickly when roles were open, pause when priorities shifted, and do so without the high fixed costs and commitment of building an internal team!

a flexible embedded partner

HigherPeople partnered with Toolio through a flexible embedded model, allowing the team to turn recruiting on and off as needed while maintaining continuity and deep context.


The partnership focused on:

  • Targeted sourcing into retail tech and large retail organizations

  • Screening for both technical expertise and customer-facing instincts

  • Supporting hiring across multiple functions and geographies

  • Operating with speed and precision as priorities evolved

Building Teams to Keep Clients and Product at the Center

To date, HigherPeople has helped Toolio make 20 hires across sales, engineering, solutions consulting, customer success, implementation, data science, etc.

These hires strengthened Toolio’s ability to sell, implement, and support its product, helping the company scale customer delivery without sacrificing quality.

The ability to flex recruiting capacity up or down allowed Toolio to grow efficiently while staying focused on product and customers.

What stood out to Toolio was the combination of niche expertise, flexibility, and partnership.

HigherPeople understood the nuances of merchandise planning roles and delivered high-signal candidates without noise. The team moved quickly, adapted as needs changed, and stayed focused on outcomes rather than activity.

toolio says

“They move fast, stay flexible as our needs change, and bring us candidates who understand both merchandise planning AND our customers. HigherPeople understands our niche better than anyone else we’ve worked with.”

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