Throne Labs Leveled Up Talent and Drove Growth to Secure Series B
Case Study: Throne Labs
embedded recruiting fully integrated with the team
9 strategic hires (& still going!) that transformed execution
culture forward sourcing, finding people who <3 toilets and mission
Quick Facts
Company: Throne Labs
Industry: Infrastructure / GovTech
Stage: Series B
Investors: Brentwood Associates, Uncorrelated Ventures, others
Partnership Model: Embedded recruiting
Engagement Duration: Ongoing
9 Hires Made (and counting): Head of People Ops (2x), Controller, Director of Central Tech Ops, Director of Markets, Ops Manager, Sr. Product Marketing Manager, Strategic Account Manager and VP of Sales
Throne’s Challenge
Throne is a mission-driven company with a very specific culture and a product that really has an impact on restroom accessibility. They needed people who were not just capable, but deeply aligned with their mission, and not just “okay” talking about literal poop in their day to day, but excited to have a part to play in this important work.
Before partnering with HigherPeople, hiring top quality startup talent who would thrive in the early stages of the business while also building for scale was hard, especially within competitive markets and maintaining commitment to a team that's all in on the mission!
Especially as Throne sits at the intersection of VC backed startup and real hardware solutions, it was important to find a recruiting partner who could operate as an extension of the team and help build the team in a way that moved the company forward towards their ambitious goals, not just filled seats!
The Embedded Difference
HigherPeople partnered with Throne through an embedded recruiting model from day one, working alongside the team to:
Understand the mission and cultural DNA of Throne Labs
Translate that into compelling candidate narratives
Source and engage candidates who were both mission aligned and highly capable
Operate deeply within the rhythm of the business
Because the model was embedded, HigherPeople worked as a fully integrated extension of Throne, owning everything from talent branding, writing job descriptions, managing applications, sourcing and candidate outreach, to creating evaluation rubrics and guiding interviews. Turning hiring into a strategic accelerant rather than a drag.
talent that moves the needle
To date, HigherPeople has helped Throne make 8 key hires (and counting), ranging from Manager to VP level, each of which has had a measurable impact on execution and growth. Multiple hires have:
Lifted operational capacity
Strengthened cross-functional execution
Helped Throne hit key milestones that supported their Series B raise
“These [first] 3 hires have leveled up our organization and are why we are able to raise our next round of funding” - Fletcher Wildon, Co-Founder/CEO of Throne
Throne has said it’s hard to put into words just how meaningful these hires have been but they’re unequivocal that the team now looks and performs differently because of them!
HigherPeople continues to partner with Throne on additional hires as the company scales.
Why higherpeople
What Throne found particularly impactful was not just the talent, but the level of care and understanding the team brought to sourcing.
HigherPeople didn’t just run searches, they lived in the mission and the culture. That level of depth made it possible to identify candidates others might overlook, and to tell a story that truly resonates with the right people.
throne labs says
"HigherPeople has internalized our culture and mission, candidates show up excited and bought into what we're building, not just the role. The number of quality people who weren't even looking but were willing to jump to a relatively unknown, quirky startup has been incredible."