Concept3D’s Sales Team Transformation with HigherPeople
Case Study: Concept3d
32 hires made mostly in Sales over a 2+ year partnership
caliber uplift dramatically improved performance vs prior hiring
deep cultural alignment now able to assess fit in minutes, not weeks
Quick Facts
Company: Concept3d
Industry: SaaS / Location-based technology
Duration: 2+ years
Primary Focus: Higher Ed
Recruiting Model: Embedded / ongoing partnership
Investors: Level Equity, PPP, Lacuna Capital. Sunshot Incubator Program, Western Alliance, and Brad Schell
Stage: Seed
32 Hires Made (and counting): Software Engineer (2x), Sr. BDR, Sales Director, RevOps Specialist, Partner Success Manager (2x), AE (17x), BDR (4x), DevOps Engineer, Digital Marketing Coordinator, Product Marketing Director and General Manager
a deeply integrated hiring engine
Before working with HigherPeople, Concept3D struggled with slow hiring and a lack of strong candidates, especially in revenue-generating roles. The talent pipeline wasn’t delivering the level of performers the company needed to hit growth goals.
Concept3D needed a recruiting partner who could:
Raise the overall caliber of hires across a number of critical roles
Partner to gain understanding and insights into key drivers of success at the company
Move faster without creating more work for internal leadership
Over two years of partnership, HigherPeople became a deeply integrated part of Concept3D’s hiring engine.
Key elements of the approach included:
Tight alignment on what great performance really looks like
Targeted sourcing into high-signal pools (industry, competitors, strong SDR/AE backgrounds, track record)
Rigorous screening and calibration to the Concept3D culture
Ongoing feedback loops to refine the bar and process
Over time, HigherPeople developed an instinctive sense of fit, enabling the team to evaluate candidates with clarity within minutes, rather than weeks.
ongoing partnership that raise the bar
To date, HigherPeople has helped Concept3D make 31 hires (and counting), predominantly across the sales organization. These hires level-shifted performance and raised the bar for what we expect and look for from our team.
The uplift in talent quality has translated into:
Stronger sales execution
Higher quota attainment across teams
Better pipeline velocity
A more consistent revenue engine
Reduced time with idle/open headcount
Hiring is now a predictable part of growth, not a bottleneck.HigherPeople continues to partner with Concept3D on open roles and strategic hiring priorities, providing high-signal candidates, faster cycles, and trusted judgment that aligns with the company’s long-term goals.
HigherPeople Drives Outcomes That Move The Business
What made the difference for Concept3D was the combination of domain understanding, cultural insight, and execution speed together. HigherPeople takes a partnering approach and is an extension of our team.
HigherPeople doesn’t just run searches, they understand the business outcome hiring is meant to drive. That level of clarity means better hires, fewer false starts, and a faster path to revenue impact.
concept3d says
“Before HigherPeople, hiring was slow and the results were inconsistent at best. The talent we were finding wasn’t driving the business forward. HigherPeople found candidates that fit the role really well and significantly impacted our ability to build and shape the talent we need on our team. They understand what makes someone successful here, they move fast, and they’ve dramatically elevated the performance of our sales and growth team as a result.”